The Influence Of Inventory And Leadtime On Customer Satisfaction At Dapoer Heritage By Dapoer Penyet In Bandung City
Keywords:
Inventory, Lead Time, Customer SatisfactionAbstract
This study aims to examine inventory and lead time on customer satisfaction at Dapoer Heritage by Dapoer Penyet in Bandung. This study also examines respondents' responses to inventory and lead time. Furthermore, this study examines the influence of inventory and lead time on customer satisfaction at Dapoer Heritage by Dapoer Penyet in Bandung. This study employed descriptive and verification methods, with a quantitative approach, using IBM SPSS V25 for calculations, and simple random sampling as the sampling technique. A sample size of 100 individuals was obtained from the population. The population in this study were consumers who had purchased food at Dapoer Heritage by Dapoer Penyet in Bandung. Multiple linear regression analysis was used to analyze the relationship between inventory (X1) and lead time (X2) and customer satisfaction (Y). The results showed that inventory had a significant partial effect on customer satisfaction. Furthermore, lead time had a significant partial effect on customer satisfaction. Furthermore, the inventory and lead time variables simultaneously had a significant effect on customer satisfaction at Dapoer Heritage by Dapoer Penyet in Bandung.
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