The Influence of Hedonic Value, Utilitarian Value, and Creativity on Purchase Intention on TikTok Live Streaming with Customer Engagement as a Mediating Variable in Cosmetic Products . Proceeding International Conference on Multidisciplinary Engagement, [S. l.], v. 1, n. 1, p. 968–977, 2026. Disponível em: https://prosiding.gerakanedukasi.com/index.php/income/article/view/194. Acesso em: 23 aug. 2026.