“The Influence of Hedonic Value, Utilitarian Value, and Creativity on Purchase Intention on TikTok Live Streaming With Customer Engagement As a Mediating Variable in Cosmetic Products ”. Proceeding International Conference on Multidisciplinary Engagement 1, no. 1 (May 19, 2026): 968–977. Accessed August 23, 2026. https://prosiding.gerakanedukasi.com/index.php/income/article/view/194.