The Influence of Hedonic Value, Utilitarian Value, and Creativity on Purchase Intention on TikTok Live Streaming with Customer Engagement as a Mediating Variable in Cosmetic Products . Proc. Int. Conf. mul. eng. (INCOME) [Internet]. 2026 May 19 [cited 2026 Aug. 23];1(1):968-77. Available from: https://prosiding.gerakanedukasi.com/index.php/income/article/view/194