Impact of Social Media Platforms on HPV Vaccine Information: An Analysis of TikTok and YouTube Shorts in Indonesia
Keywords:
Hpv Vaccine, Social Media, Tiktok, Youtube Shorts, Content AnalysisAbstract
Human Papillomavirus (HPV) is the leading cause of cervical cancer, a significant global health issue, particularly in Indonesia, where the incidence of cervical cancer is increasing. Despite the availability of effective vaccines, public health campaigns face challenges in overcoming misinformation, especially on social media platforms like TikTok and YouTube Shorts. This study aims to analyze the representation of HPV vaccine-related content on TikTok and YouTube Shorts in Indonesia, evaluating the credibility and quality of the videos. A total of 100 videos (TikTok=50; YouTube Shorts=50) were analyzed using two validated assessment tools JAMA and GQS. Data on video characteristics, uploader profiles, and engagement metrics were collected, and content quality was evaluated based on credibility and completeness. TikTok demonstrated significantly higher engagement (views, likes, shares) compared to YouTube Shorts, but videos on YouTube Shorts had higher credibility and completeness of information, particularly in terms of source attribution and evidence-based content. However, TikTok videos were more likely to lack source transparency and scientific references. The dominant uploader type was influencers, with health organizations more frequently represented on YouTube Shorts. This study highlights the divergent roles of TikTok and YouTube Shorts in health communication, with TikTok excelling in engagement but facing challenges in content credibility. To raise public awareness about HPV vaccination, both platforms should prioritize content based on scientific evidence.
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