Analysis of Cangkal Cultural Values in the Banjar Community towards Financial Literacy (Earning, Spending, Saving, and Donating) of Generation Alpha in Schools
Keywords:
Cangkal Culture, Obtaining, Spending, saving, DonationAbstract
Financial literacy among students in Indonesia is still relatively low, especially among adolescents. One factor that potentially influences financial literacy is the local culture that develops within the community. This study aims to analyze the influence of Banjarese cultural values in Cangkal on the financial literacy dimensions of the Alpha generation, including the ability to earn, spend, save, and donate. This study used a quantitative approach, a survey method, and analyzed the data using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The study sample comprised 422 junior high school students from Banjarmasin City and Barito Kuala Regency. The results of the study indicate that the cultural values of cangkal have a positive and significant effect on all dimensions of financial literacy, namely the ability to earn (β = 0.746; p < 0.001), spend (β = 0.600; p < 0.001), save (β = 0.607; p < 0.001), and donate (β = 0.765; p < 0.001). The coefficient of determination (R²) indicates that the model has an explanatory ability in the moderate to strong range. These findings indicate that internalization of local cultural values, particularly the value of cangkal, which reflects persistence and perseverance, plays a significant role in shaping students' financial literacy behavior. This research contributes to the development of local culturally based financial literacy as a contextual approach in education.
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